“Shape Your Identity” originates from a core reflection by designers Andrea Basile (Basile ADV) and Vincenzo Memoli (Vimem): not how to depict oneself, but what to depict. It follows the same approach that directs their work with brands: initially, the identity is established, then the visual form that represents it is created.
This principle manifests in dynamic cylindrical surfaces that evoke the label as an element capable of enveloping, protecting, and telling the story of the contents. Also designed in motion, the visual interprets identity as something living and constantly evolving.
The tagline summarizes this process: identity creates form, form becomes language, and labelling turns into a narrative medium. The aim is to design visual systems as spaces for identity and storytelling.
The cover paper – Sappi Algro Design 300 g/m² + Sfera Satin
A single-coated pure cellulose board with a light primer on the reverse side to ensure print brilliance on both sides, offering versatility for subsequent processing and finishing. Algro Design is part of Sappi’s innovative portfolio of high-quality pure cellulose cardboards designed to enhance both graphic and premium packaging applications. Sappi ALGRO cardboards provide exceptional surface quality, vibrant colour reproduction, strength, and printability, delivering outstanding results in finishing processes.
Stratosfera’s Sfera Satin is a paper that blends elegance with character, designed to enhance the visual and tactile appeal of the most refined publishing projects. Its satin surface provides a gentle softness to the touch, while the silver finish gives the cover a modern look. The result is a substrate that enhances the clarity of forms, graphic details, and print finishes while maintaining an elegant, minimalist appearance over time. It is precisely because of these qualities that Stratosfera chose to use Sfera Satin for the cover: a paper that is not just a material, but a design element capable of conveying care, style, and identity.
The printing
Grafical printed the cover using four-colour UV offset printing, with white ink applied. It then applied transparent hot foil and debossing. Finally, it applied black hot foil to the word “Lovers”.
The finishes
The cover features finishing techniques achieved through a minimalist hot foil stamping process. The capitalized lettering is produced using Lumafin® Clear 799, applied with a Hinderer + Mühlich cliché, creating a transparent reflective effect that interacts with the light and the paper’s surface. This transparent and brilliant effect adds a subtle yet dynamic finishing touch, enhancing the design without altering the substrate colour.
The paper for the interior – Sappi Magno Volume 115 g/m²
A heavyweight, matt-coated paper that offers a natural feel combined with sharp image reproduction, creating a warm, pleasant, and authentic sensation. With a broad selection of papers, finishes, and grammages, the Magno range is crafted for outstanding performance across all major printing methods, including offset and digital, even at high speeds.
Premium printing substrates
Stratosfera Srl was established in 1967 and has specialized in the production and finishing of paper and board for over fifty years. Time and dedication have enabled the company to develop innovative techniques that transform paper substrates into aesthetically pleasing, functional solutions for luxury packaging, cosmetics, and the food sector.
Its processes are chosen by international brands for exclusive boxes, high-quality cases, and promotional materials with strong visual appeal. The surfaces, textures, and special effects developed by Stratosfera also inspire designers, graphic artists, and creatives seeking distinctive materials for their projects. Sustainability remains central to the company’s strategy, with a continuous commitment to choosing eco-friendly materials and processes.
Printing and finishing
Grafical was established in 1984 in the heart of Valpolicella, where it has been operating for 40 years in the graphic arts sector, combining tradition and innovation to produce products of excellent quality. Today, it employs 90 staff, including 35 in the pre-press and administrative departments and the remaining 55 in the print shop. Thanks to its expertise in offset, screen, and digital roll-fed technologies, the company has specialized in printing self-adhesive labels for the wine sector. The machinery used is state-of-the-art, enabling the company to employ the most advanced techniques and carefully selected materials. Grafical’s success largely stems from the strengths it has always relied on: high-quality products and short lead times for order creation and fulfilment. The company is also FSC® and BRCGS certified.
Finishing materials
Luxoro is the exclusive partner in Italy of the KURZ Group, a global leader in finishing technologies for hot, cold, and digital printing. With a focus on the future, it redefines the concept of finishing by transforming creative visions into sustainable and innovative solutions. It extends beyond the physical product, collaborating with brands and designers to enhance packaging and visual identity through innovation, technical excellence, and environmental responsibility. Its commitment to sustainability is evident in certified materials, recyclable and compostable finishes, and pioneering initiatives such as the recovery of used polyester carriers. Luxoro operates on 100% renewable energy and supports cultural and environmental projects, embodying a vision where creativity and responsibility shape the future of finishing.
Cover and interior paper
Sappi is a global leader in everyday materials made from renewable wood-fibre resources. As a diverse, innovative, and dependable company, it promotes sustainable processes and products, helping to create a more circular economy. It supplies raw materials such as cellulose, wood pulp, and biomaterials, along with finished products including packaging, speciality, graphic, and release papers, and forest products, all made from fibres sourced from sustainably managed forests and plantations. Many of its production sites utilise on-site bioenergy, often reaching energy self-sufficiency. Each year, Sappi produces 4.6 million tonnes of paper, 2.3 million tonnes of cellulose, and 1.5 million tonnes of viscose cellulose. It employs over 11,979 staff, operates across three continents, supplies to over 150 countries, and is headquartered in Johannesburg. In Europe, its paper mills are certified to FSC and PEFC standards, as well as ISO and EMAS.
