What if something we have always taken for granted, like drinking a glass of water, became a luxury?
The creative project by ArteficeGroup
Luxury: definition
That which represents a reason for conspicuous excess, temporary or permanent, beyond the sphere of everyday comfort or satisfaction. Something that adds pleasure or comfort but is not absolutely necessary: one of life’s luxuries. But what if something we have always taken for granted, like drinking a glass of water, became a luxury? More than two billion people still do not have access to drinking water, and water will increasingly become a scarce resource. Let luxury continue to be associated with the beautiful, the dreamy and the unnecessary. Water cannot be a luxury.
Creative team:
Tiziano Saitta
Ketija Feldmane
Valeria Di Girolamo
Printing
The inner cover was designed to emphasise a luxury that conforms to the beauty and well-being that fill our days while trying to show what is often taken for granted. The printing was entrusted to Komori Lithrone G40, which promotes environmentally sustainable printing by reducing the use of consumables and energy as well as the carbon footprint. The result is a “green” press that uses the H-UV Led system to produce an OffsetOnDemand with no waste and the highest performance level. The back cover is then further embellished by the hot stamping of the key elements of the entire layout through the use of two effects that enhance and at the same time report the message of the precious resource. The holographic LIGHT LINE® leaf imprints a fleeting diamond that is melting while the lightness of LUMAFIN® is completed by a drop placed as a closure, a warning against waste. However, visual attractiveness is not the only criterion, and as a final touch we find an embossing relief that gives the drop a 3D effect so that we can touch the uniqueness of the value of which it is the messenger.
Paper
CHANGE WATERPROOF paper 275 gsm
Developed for high humidity resistance, CHANGE WATERPROOF is a paper substrate suitable for all indoor and outdoor applications. It is ideal for projects wrapping plants, outdoor signage, displays and much more. Available from stock in 74×104 cm format, with weights of 175, 275, 320, 360 and 480 gsm. It can also be produced on request, either in sheets or in reels, in a variety of grammages from 120 to 480 gsm, single-jet.
Hot colours
Cover: the lovers inscription reproduces the predominant hot colour of the inner cover, i.e. the holographic SB Liquid Select effect of the LIGHT LINE® line.
Inner cover: the diamond in liquid state is hot stamped with the SB Liquid Select effect, already used on the cover. It is a hot-stamped holographic with reflections that recall the changeable fluidity of water. The NOT inscription is enhanced with LUMAFIN® Clear, a transparent satin effect that adds a glossy touch to the design; the same LUMAFIN® is printed in relief on the drop that seals the whole illustration. The clichés are hinderer + mühlich Italia.
Printing and back cover enhancements
Varigrafica
Varigrafica has been in the printing business for over 50 years, and today it is a leading company in Italy. Thanks to its experience and know-how, it is equally at home in international markets.
Reliability and quality have increasingly become keywords, thanks to the passion present in the ownership and staff; passion that supports and is supported by an impressive fleet of machines from prepress to finishing. The product and the customer are placed at the centre of the production process to emphasise quality and cutting-edge technological features but above all the typical Made in Italy aspect: offering a tailor-made experience where the product is designed and created to measure, constantly looking for new solutions to meet changing market demands.
www.varigrafica.com
Paper
Gruppo Cordenons
On the back of a long tradition, Gruppo Cordenons has specialised in developing creative papers, using the most advanced technologies and maintaining intact its vocation for creating high-end products with refined attention to detail. A specificity that distinguishes the company on the world scene and thanks to which it has developed a unique portfolio that today has over 2,500 reference points. Papers that differ in terms of type and application target, characterised by pearlescent, metallic and iridescent effects; by coatings that reproduce the softness and brightness of silk; by the look and feel of genuine leather and cards with a rubberised effect. In addition to these, there are the natural, soft-to-the-touch products thanks to the presence of cotton fibres and the eco-friendly ones produced with recycled fibres. Through an increasingly flexible production, Gruppo Cordenons offers customers – in addition to the wide range in the catalogue – the possibility of requesting supplies of customised papers based on specific colouring, weight and finishing requirements.
www.gruppocordenons.com
Clichés and colours
Luxoro
Luxoro is the exclusive partner in Italy of the KURZ Group, a world player and international reference point in producing equipment and technology for hot and cold printing. Luxoro wants to spread a new way of thinking about packaging and brand image through its inspirations, new finishing solutions, and high-quality materials studied for unique designs. Whether it’s packaging, labels, publishing, security, cosmetics, automotive, white goods or fashion, Luxoro’s enhancements are always cutting edge and surprising. Luxoro’s decoration technologies and materials are among the best in the world, and expertise in advice and service is a cornerstone of the company’s philosophy. Luxoro is a supplier of decoration materials but it also develops with designers and creative people the best applications to bring their ideas to life. Thanks to strict corporate policies aimed at environmental sustainability, Luxoro has long been a 100% renewable energy and totally zero impact company.
www.luxoro.it
