How many worlds will the futire consist of?
The creative project of the cover and second cover is by The Embassy
How many worlds will the future consist of? Probably infinite – as many as our imagination can create. There will be alternative spaces in which we can take refuge for everything we need or want, designed and built according to our aspirations; we will move around creating the best and most up-to-date version of ourselves; we will live engaging and exciting experiences, which we may not want or be able to do without. And will it be real? More than that: it will be augmented. Like our perceptions, which will make us feel immersed in a place rich in stimuli. Like the possibilities available, always new and to be discovered. Like our lives, which will be able to multiply following choices that are different every time, without any limitations. All we have to do is cross a threshold. We may not be fully aware of it yet, but we have already taken the first step.
Creative team
Fabrizio Piccolini, Creative Director
Fabio Paracchini, Chief Strategy and Innovation Officer
Guido Lo Pinto, Art Director
Barbara Gualandris, Designer and Illustrator
Sissi Decorato, Copywriter
Alessia Dubini, Intern Copywriter
www.theembassy.com
Cover
The lovers inscription on the cover is hot foil stamped with LUXOR® 360 – a full, deep magenta.
Second cover
In the digital transformation era, the back cover of the final issue of PRINTlovers for the year 2021 could only be made through a completely digital process. Varigrafica puts forward as a press the HP Indigo 100K with its continuous calibration and colour optimisation during the printing phase, above all thanks to the innovative spectrophotometer setting that characterises it, guaranteeing an uncompromising result in line with an increase in productivity of over 35%. Almost like an Alice through the Looking Glass, the central character follows this journey into an alternative and unknown metaverse by dressing up in a suit of armour made with a digital finishing system using Scodix Ultra 2 Pro. The enamelled and extra iridescent 3D HiLux and HiLux Metal effects with semi-transparent holographic foil Lightline® Laser/TS make her a true heroine of the digital age. In this adventure, Alice is accompanied by a guiding animal, made even more special and rare by using particular turquoise shades, made with 3D HiLux Metal technology with Luxor® 308 foil. Through the mirror, our heroine performs an act of courage, managing to leave her old reality and enter a sort of all-digital Wonderland.
Luxoro Digital Ennobling
The colours used are part of Kurz’s SCODIX line, a range of transfer products dedicated to digital enhancement. The holographic effect, SCODIX LASER/TS, characterises the iridescent, ethereal elements of the main character’s armour, while SCODIX 351/308 is the turquoise that gives the winged cat its luminous aura. The two SCODIX variants used here are bright and playful, and their relief printing provides the design with body.
Monnalisa Premium White 280 gsm paper
The cover and back cover of this edition of PRINTlovers are made of Monnalisa Premium White by Cordenons, a prestigious coated paper that stands out for its extremely high degree of whiteness and toughness in heavy weights. The surface is natural with a smooth finish, has good opacity, a good hand and excellent resistance to creasing and folding. Both paper surfaces are treated offline with a special matt coating that enables a high ink holdout for brilliant images with great detail and contrast. Thus the colours of the “augmented reality” depicted are even more vivid and vibrant, taking us beyond the known threshold of imagination.
Printing and back cover enhancements
VARIGRAFICA
Varigrafica has been in the printing business for over 50 years, and today it is a leading company in Italy. Thanks to its experience and know-how, it is equally at home in international markets.
Reliability and quality have increasingly become keywords, thanks to the passion present in the ownership and staff; passion that supports and is supported by an impressive fleet of machines from prepress to finishing. The product and the customer are placed at the centre of the production process to emphasise quality and cutting-edge technological features but above all the typical Made in Italy aspect: offering a tailor-made experience where the product is designed and created to measure, constantly looking for new solutions to meet changing market demands.
www.varigrafica.com
Clichès and colours
LUXORO
Luxoro is the exclusive partner in Italy of the KURZ Group, a world player and international reference point in producing equipment and technology for hot and cold printing. Luxoro wants to spread a new way of thinking about packaging and brand image through its inspirations, new finishing solutions, and high-quality materials studied for unique designs. Whether it’s packaging, labels, publishing, security, cosmetics, automotive, white goods or fashion, Luxoro’s enhancements are always cutting edge and surprising. Luxoro’s decoration technologies and materials are among the best in the world, and expertise in advice and service is a cornerstone of the company’s philosophy. Luxoro is a supplier of decoration materials but it also develops with designers and creative people the best applications to bring their ideas to life. Thanks to strict corporate policies aimed at environmental sustainability, Luxoro has long been a 100% renewable energy and totally zero impact company.
www.luxoro.it
Paper
GRUPPO CORDENONS
On the back of a long tradition, Gruppo Cordenons has specialised in developing creative papers, using the most advanced technologies and maintaining intact its vocation for creating high-end products with refined attention to detail. A specificity that distinguishes the company on the world scene and thanks to which it has developed a unique portfolio that today has over 2,500 reference points. Papers that differ in terms of type and application target, characterised by pearlescent, metallic and iridescent effects; by coatings that reproduce the softness and brightness of silk; by the look and feel of genuine leather and cards with a rubberised effect. In addition to these, there are the natural, soft-to-the-touch products thanks to the presence of cotton fibres and the eco-friendly ones produced with recycled fibres. Through an increasingly flexible production, Gruppo Cordenons offers customers – in addition to the wide range in the catalogue – the possibility of requesting supplies of customised papers based on specific colouring, weight and finishing requirements.
www.gruppocordenons.com
