How it's made - PRINTlovers 105

“Augmented Imagination. From AI to AI” tells the story of the transition from Artificial Intelligence to...


Embellishment: when label becomes luxury

The use of ennobling techniques has always been a feature of the printing process that allows the enhancement of a...


Strategy - the extraordinary thinking behind label design

Materials, printing techniques, and, above all, strategy are the elements that allow a label to stand out in the sea of...


Printing and non-profit, when gifts are beautiful and good

Promotional gifts for non-profit organizations are increasingly important to raise funds and reinforce the brand...


Make a Mark brings the art of packaging to Milan Design Week 2025

Innovation, sustainability and luxury come together in an event that redefines packaging design...


In the beginning was screenprinting

Screenprinting is the technique that allowed the very birth of promotional pbjects ...


Wearing the message

In the promotional marketing field, fabric items are one of the most effective choices for promoting a brand...


Anatomy of the promotional object

The decoration of promotional material is evolving, becoming a crucial element in companies' marketing strategies...


PRINTlovers #104 - On Promotional

Issue 104 inaugurates a cycle of monograph dedicated to the main application secors of printing...


Capturing Attention with Luxury Promotions

Luxury print for promotional items is a powerful medium for brand owners who want to create a lasting impact...


The rules of a perfect box set

What are the key elements of luxury packaging? We asked four italian companies specialising in this sector...