Sabatini Cocktail Competition 2025 takes bartenders towards the American Dream

From Tuscany to Miami to spread the scent of Italian excellence and style and bring with it the fragrance of Mediterranean botanicals and the culture of the Italian aperitif: this is the focus of the annual Sabatini mixology competition.

A symbol of refined distillation made in Italy, Sabatini Gin continues to distinguish itself on the international scene thanks to its quality and ability to innovate. Evidence of this is the prestigious award obtained at the Vinitaly Design Award 2025: the packaging medal for the best cocktail base went to the Sabatini Negroni RTD (Ready-To-Drink) with the design by Dario Frattaruolo; a product that combines style and practicality, interpreting the most iconic of Italian aperitifs in a contemporary key.

But the Negroni RTD, despite being awarded a prize, will not take part in the competition, as it is an already mixed product and therefore not included in the Sabatini Cocktail Competition 2025: a national competition dedicated to bartenders and barladies between 18 and 35 years of age, which celebrates the creativity and versatility of the two undisputed protagonists of Sabatini mixology: Sabatini Gin and Sabatini 0.0, its non-alcoholic version.

This year's theme? ‘The American Dream’, an invitation to reinterpret a great mixology classic by taking it overseas, while keeping the spirit of the Italian aperitif intact. The challenge is twofold: participants will have to present two original cocktails, one alcoholic with Sabatini Gin and one non-alcoholic with Sabatini 0.0, in perfect coherence with the concept.
Led by illustrious names such as Valentino Longo - Italian bartender transplanted to Miami and mentor of the competition - the competition will culminate on 9 September at Villa Ugo, Cortona, where the selected finalists will present their creations to an exceptional jury.

Up for grabs, an exclusive 3-day internship at Viceversa, Valentino Longo's cocktail bar in Miami, and the chance to sign a Sabatini drink list for a dream final guest night.
Creativity, culture and passion: the Italian aperitivo flies high. And with Sabatini, it has the authentic taste of beauty.

The competition is still open. You can enter here until 7 July at 23:59.