How PRINTlovers 97 is made
Wealth and opportunity, history and culture, tree and fruit. The olive tree is the very essence of civilisation, mentioned in Greek mythology as many times as there are leaves on its branches. Elais (olive), daughter of Aniou and Dorippe, together with her sisters Oino (wine) and Spermò (wheat), are the personified abundance on which man has built the very idea of the Mediterranean.
To her and her liquid gold – oil – PRINTlovers dedicates the cover of this issue. Wrapped in the thick foliage of olive branches laden with fruit, the figure of Elais is enclosed in a play of solids and voids that reveals the texture of paper mixed with a percentage of olive pomace, a manifestation of her more profound nature. At the end of the journey through these pages, Elais reveals her true nature: we see her break boundaries, become liquid and resist any attempt to contain her, and, in this act of sacred rebellion, give us her most precious fruits.
The cover and back cover design is by Advision.
THE PRINTING
Almost as if it were a hymn to Spring, for the Print97 back cover, Varigrafica offers an H-UV offset print in delicate and full-of-life colours in the guise of a woman. The special effect created using MyFlora-Up Olivestone paper is further enhanced by hot stamping with Lumafin® 799 Clear, a dense weave of translucent leaves that refer to an incorporeality that fills the page. Other enhancing elements are the gold pearls in Luxor® 427, and here too, the olive daughters of Elais are created through a hot-printed cliché. Lastly, the woman's body comes to the reader through an exchange of different thicknesses and heights. In this way, the embossing, intertwining with the paper, gives our Goddess a three-dimensionality that engages and touches the viewer.
THE ENHANCEMENTS
LUXOR® 427 and LUMAFIN® 799 ClearThe design features various hot-printing applications on both the female figure and the olive branches. Elais, the patroness of olive oil, is a three-dimensional figure that takes shape thanks to a three-layer embossing: the paper is sculpted to create a beautiful tactile effect. The golden details on the design result from hot-printed LUXOR® 427 - glitter inserts that recall the oil's colour and the sun's reflections. There are also shiny elements scattered over the leaves, a glossy and transparent effect achieved with hot-printed LUMAFIN® 799 Clear. The clichés are all hinderer + mühlich Italia.
THE PAPER
myFlora-Up Olivestone 240 gm and 350 gm
Flora-Up Olivestone is a circular economy project arising from the collaboration between myCordenons, Fratelli Carli and ULI Design. It is a paper produced using stones recovered from the processing of olives for oil pressing, which are finely ground and added to the pulp and water mixture. The resulting product is 100% recyclable, compostable and biodegradable but retains the strength of a traditional paper.
Advision
A big agency but small in size, able to capture the essentials in every project and turn it into something unique and original: this is Advision. Communication by trade and the pursuit of beauty by passion is at its core. Out-of-the-box labels, surprising packaging and biting adverts are born, but these are just some of the crazy things that those in the team look forward to creating. Knowledge and understanding are at the basis of every connection, so Advision is not only creativity but also attention to the spirit of each new project and its unique value. It dedicates body and soul to each collaboration, making it a genuine act of love and mutual trust. www.ad-vision.it
Varigrafica
Varigrafica has been operating in the field of Typographic Arts for over 50 years, and today it is positioned as a leading company on a national level. Thanks to its experience and know-how, it offers the same distinctive character to international markets. Reliability and quality have increasingly become keywords, thanks to the passion of the owners and employees. This passion supports and is supported by an extraordinary fleet of machinery from pre-press to finishing. The product and the customer are placed at the centre of the production process to emphasise quality and cutting-edge technological features, but above all, the typical Made in Italy aspect: gifting a tailor-made experience where the product is designed and created to measure, always searching for new solutions to meet the changing demands of the market.
www.varigrafica.com
myCordenons
myCordenons is a leading Italian paper mill producing fine and technical papers. It offers over 2,500 special products to target specific applications in the international market. Keeping on innovating and investing into research and development, myCordenons provides excellent technological quality within its original papers giving an immediate feedback to customer requirements and always keeping up with trends. Furthermore, besides the most advanced technologies, the company vocation to create precious paper evoking handmade elegance and charm, remains intact. Through an increasingly flexible production process, myCordenons has developed a wide portfolio of cutting-edge papers that combine aesthetic plus tactile effects. Beside the extensive catalogue range myCordenons supplies customised papers according to specific customer requirements of colour, weight and finish.
www,mycordenons.com
Luxoro
Luxoro is the exclusive partner in Italy of the KURZ Group, a world player and reference point in producing equipment and technology for hot, cold and digital printing. Through its inspirations, Luxoro wants to spread a new way of thinking about packaging and brand image, new finishing solutions and high-quality materials planned for unique designs.
Whether it's packaging, labels, publishing, high security, cosmetics, automotive, white goods or fashion, Luxoro's finishing solutions are always cutting edge and surprising.
Thanks to strict corporate policies aimed at environmental sustainability, Luxoro has long been a 100% renewable energy company and a WWF supporter in the project to protect and sustain fauna and the environment.
www.luxoro.it
05/05/2023
