How PRINTlovers 96 is made
The cover and back cover design is by EFFIGE 2.0
In an age of ever-faster communication, we often find ourselves unwitting victims. Every day on the web, from social networks to digital newspapers, we are overwhelmed by a multitude of hardly verifiable, often biased if not totally false and prejudiced news items, which are widely echoed by those who are used to using information in a distracted and fast way: we often make judgements by reading only a few - sometimes misleading - words in the headline. Functional illiteracy pursues us ever more closely, which causes even the most straightforward messages to be misrepresented and invested with false and tendentious meanings.
An intricate cover, indecipherable in content, illegible without the correct code. A minimal, clean, simple back cover, which, however, becomes decipherable only by those who typically cannot read, except with the help of touch. A key helps to laboriously translate the sentence: too bad the content is not worth the effort. A message as provocative as it is representative of the current situation.
Printing and finishing by Varigrafica
New issue, new challenge. This time for the back cover of PRINTlovers Varigrafica gauged itself against the world of Braille - an incredible and instructive experience.
Through offset printing with the energy of Pantone 803 as the main element, the base of the project was created, which was then linked to a key placed at the foot of the page so that everyone could participate in the game that was created.
From here, the focal point of the back cover takes on life and three-dimensionality thanks to an embossing enhanced with hot foil stamping in the violet tones of Oropress' Ultra Matt Purple 464S27 foil.
A simple and essential back cover that allows you to discover new sensations thanks to a worldwide system of unique symbols engraved on the paper.
OROPRESS 464S27 Ultra Matt Purple
Oropress Ultra Matt Purple 464S27 is the colour used for hot-foil stamping of the back cover. This satin foil gives a velvety visual effect thanks to its special resins and the matt polyester backing that characterises the film. The optical result is a sharp contrast to the fluorescent yellow of the background offset print. The Braille effect was created simultaneously with a hot stamping and embossing cliché for a precise and defined touch result.
The colour of the Lovers lettering on the cover is OROPRESS 087C41 Metallic Blue.
SILVANA WHITE 350 g
Natural paper with a high degree of whiteness, The paper of the cover and back cover is SILVANA, a 100% recycled paper with FSC® Recycled and PEFC® Recycled certification with a high degree of whiteness (CIE 150) that is part of Fontana Grafica's catalogue. SILVANA - highly sustainable, of excellent quality, with a pleasant texture and a unique, delicate tone - is a perfect option to enrich any project sustainably. Perfect for the publishing field and for developing a coordinated image and corporate projects ranging from business cards to hang tags and brochures: the different grammages, available from 120 to 350 g, allow it to be applied consistently in numerous areas, achieving a professional and clean result.
VARIGRAFICA
Varigrafica has been operating in the field of Typographic Arts for over 50 years, and today it is positioned as a leading company on a national level. Thanks to its experience and know-how, it offers the same distinctive character to international markets. Reliability and quality have increasingly become keywords, thanks to the passion of the owners and employees. This passion supports and is supported by an extraordinary fleet of machinery from pre-press to finishing. The product and the customer are placed at the centre of the production process to emphasise quality and cutting-edge technological features, but above all, the typical Made in Italy aspect: gifting a tailor-made experience where the product is designed and created to measure, always searching for new solutions to meet the changing demands of the market.
www.varigrafica.com
OROPRESS
Oropress, founded in 1952, has established itself in the Italian and international markets thanks to its wide range of solutions for finishing printed matter in various industries, including publishing, labels, packaging, automotive, cosmetics, fashion and fashion and security. The resources of Oropress offer their technical know-how and skills acquired in seventy years of activity, providing the utmost cooperation to the customer, from the creative design phase to the production itself, proposing materials suitable for each support and customised printing solutions. Investing in continuous research, Oropress provides its customers with transfer solutions that are always innovative and diversified and suitable for many types of applications, such as hot and cold printing, laminating and digital printing films, customised and non-customised transfers, and silk foil.
www.oropress.it
FONTANA GRAFICA
Fontana Grafica is a company specialising in the supply of high-quality coating materials. It offers a wide selection of papers, boards, special papers, canvases, luxury fabrics and consumables for the graphic arts sector: printing, publishing, bookbinding, paper converting, packaging and luxury packaging, display and small leather goods. Fontana Grafica's business partners stand out for their innovation and reliability. Together they are constantly researching and developing new products in line with current trends, themes and environmental regulations. The technical knowledge of the materials, the support of excellent employees, and the extensive stock availability are other strengths that enable Fontana Grafica to offer good service and satisfy customer needs.
www.fontanagrafica.net
EFFIGE 2.0
Founded in 1994, it operates in various communication and marketing sectors, developing projects and strategies for creating, promoting and positioning brands. It has excellent skills in the application of printing, finishing and converting techniques. It can provide consultancy and support in all graphic and creative processing phases, from design to print production. It accompanies companies by creating customised digital, web and social projects to strengthen their online presence and develop sales channels.
www.effige.com
23/03/2023
