How PRINTlovers 91 is made

For grace received
"Ex voto is an abbreviation of the Latin phrase "ex voto suscepto" and indicates an object donated to God or a saint by a believer who has received a grace. However, ex-votos already existed before the birth of Christianity, which suggests (with some relief) that we are not the only ones who have hoped for a miracle from time to time. Ex-votos are expressions of immense joy and gratitude, the same that we can feel now at the beginning of 2022, which at last brings a glimpse of the end of a dark period. Perhaps we all need to look at things from an optimistic point of view, and above all, always to look ahead. The powerful and ancient symbol of the ex-voto offers a sounding board for universal sentiments but is simultaneously brought up to date through other signs, including putti: figures that appear in art for decorative purposes, reminding us that life can be easy if taken lightly.
Design: Daisy Viviani - Creative director of Hello DTV

Paper
Two papers from Fedrigoni's new MateriaViva collection have been chosen for this issue of PRINTlovers: quality papers and boards with a high content of recycled material, cotton and cellulose which come exclusively from FSC® certified forests. Their sustainable soul perfectly matches even the most sophisticated finishings such as those chosen for this project, demonstrating that even the world of luxury can rely on papers with a natural appearance and content without sacrificing elegance and high performance.

Cover:  Freelife Cento Rough 260 g/m2
Freelife is a collection of high-quality white papers and boards that originated sustainably when nobody was yet talking about recycled papers. It is made of 100% FSC® certified recycled fibres. Beautiful, without half measures. The new Rough finish enriches this historic eco-friendly range par excellence, adding a rougher variant with the same printing qualities. Freelife Cento is part of MateriaViva, Fedrigoni's collection of recycled papers.

Back cover: Materica Quarz 250 g/m2
It is called Materica because you can feel it under your fingertips with its unmistakable cotton fibres (10%), the roughness of wood (40% CMPT cellulose) and recycled fibres (25%) which blend with the purity of virgin cellulose (25%). Its colours are never predictable and recall places in our memory: water, chalk, red earth, slate and, as in this case, quartz. Quarz is the new neutral colour with a delicately pinkish undertone, very much in vogue in graphic and interior design, which allows the print to be warmed up without compromising the colour rendering. Materica s part of MateriaViva, Fedrigoni's collection of recycled papers.


Printing
The back cover has been designed with the idea of looking at 2022, which finally shows the end of a dark period, with joy and gratitude. The print is done by Grafica Metelliana on Heidelberg Speedmaster XL 6-colour UV, which guarantees very high print quality and top performance, and further embellished by two hot effects, which immediately catch the eye. Elements in metallic orange (Luxor 404) alternate with shiny black hot foil details (Luxor 362), giving the design brilliance and vibrancy while at the same time being elegant and accurate. In addition, micro-etched clichés allow for different heights of dry embossing on the surface to highlight the details of the graphic.

Hot colours and clichés
There are two hot foil effects for the Print #91 back cover, and they are immediately visible:
LUXOR® 404, bright metallic orange, very bright and vibrant;
LUXOR® 362, a classic black, always perfect for adding elegance to the design.
Various micro-etched structures throughout the graphics make the design faceted and an embossed print that makes the central body stand out. h+m Italia cliché.


Design
Hello DTV is a creative workshop that opened in Milan in early 2020. Young, dynamic and independent, it is a network of professionals with an infinite passion for the world of marketing and communication. The founder, Daisy Viviani, is an art director, graphic designer and illustrator. After working for several agencies and studios in Milan, she decided to embark on this personal entrepreneurial path because she firmly believes that "beauty will save the world" and it is everyone's responsibility to spread beauty, each in their own field and with their own means. A lover of cats, ceramics, the Middle Ages and rock music, she has made the concept that every object of communication can and must be beautiful her primary mission. www.hellodtv.com

Paper
Since 1888 Fedrigoni has stood for excellence in the production of special papers. The Group is one of Europe's leading players in producing and selling various high-value-added paper for packaging and graphics and self-adhesive products for labelling. With around 4,000 employees in Italy and abroad and 25,000 catalogue references, the Group sells and distributes in 130 countries worldwide. Fedrigoni's paper division includes Cordenons and the historic Fabriano brand, with over 750 years of history. The Self-Adhesives division includes Arconvert and Ritrama, which have led the Group to become the third global player in pressure-sensitive labels. www.fedrigoni.com

Back cover printing and finishing
For over 30 years, Grafica Metelliana has worked with designers, communication agencies and companies for offset and digital printing of packaging, commercial and editorial products and shopping bags. It is certified for the labelling of products with FSC® trademarks. Grafica Metelliana is always attentive to market trends and the communication needs of all product sectors. It has extended its range of services with large format and indoor/outdoor set-up. The Scodix Ultra 6000, 70x100 format, has been among its latest technological investments for finishing with UV and digital foil. www.graficametelliana.it

Cliché and hot colour
Luxoro is the exclusive partner in Italy of the KURZ Group, a world player and reference point in producing equipment and technology for hot, cold and digital printing. Through its inspirations, Luxoro wants to spread a new way of thinking about packaging and brand image, new finishing solutions and high-quality materials planned for unique designs.
Whether it's packaging, labels, publishing, high security, cosmetics, automotive, white goods or fashion, Luxoro's finishing solutions are always cutting edge and surprising.
Thanks to strict corporate policies aimed at environmental sustainability, Luxoro has long been a 100% renewable energy company and a WWF supporter in the project to protect and sustain fauna and the environment. www.luxoro.it