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Make a Mark, a collaboration platform for wine and spirits packaging

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Avery Dennison, Estal and Leonhard Kurz are launching Make a Mark, a three-year collaboration initiative for designers, printers and materials providers intended to break new ground in sustainable and innovative wine and spirits packaging.

Make a Mark will kick off at Luxepack Monaco with the unveiling of a book featuring bold and provocative concepts by 18 creative packaging designers. Printed in a limited edition of 2,000 copies, the book is the first of several expected in a Make a Mark series, and one of many planned projects aimed at bringing together brands, designers, and materials providers over the next three years.

“We are all more innovative when we collaborate,” said Vladimir Tyulpin, Avery Dennison’s Market Segment Leader – Wine & Spirits. “And innovation is more essential than ever. The urgent need for sustainable packaging, the new ways COVID-19 is forcing us to shop, and the increasingly crowded playing fields in wine and spirits all demand bold new approaches, from the bottle shape to the label material to the design. Make a Mark was created to kick down the barriers that separate the contributors to wine and spirits packaging and give us more opportunities to collaborate and innovate.”

Anagrama from Mexico, Boldrini & Ficcardi from Argentina, Butterfly Cannon from United Kingdom, Chad Michael Studio from USA, Denomination from Australia, Dragon Rouge from China, JVD Estudio from Chile, MARK Studio from South Africa, Motherland from Sweden, Pocket Rocket Creative from UK, RitaRivotti from Portugal, Ruska Martín Associates from Germany and Spain, SeriesNemo and Supperstudio from Spain, Servaire & Co and Studio Créa’ Design from France, Smith Lumen and Spazio Di Paolo from Italy were asked to develop a wine or spirit brand concept combining sustainability, luxury and innovation. They were free to bring their boldest ideas to life without the usual constraints of costs, tight deadlines, and client requirements. Access to some of the industry’s latest technologies enabled them to execute their ideas.

A limited number of sample packets and more information about the Make a Mark book and initiative are available at https://makeamark.world/p/1.


16/09/2021


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