Floral art on grass paper – pure harmony

The Swiss greeting card publisher ABC has launched a brand-new series presenting an original art style on an innovative paper medium. The series, entitled ‘Natura’, contains 32 cards that showcase vibrant flower designs on EcoLine Grass Duo, an FSC-certified paperboard produced by KAPAG Karton + Papier AG.

ABC engaged Anne Pryor, an internationally renowned artist from Minneapolis, to create the exclusive flower designs. The artist, who describes herself as a soul painter, drips vibrant colours mixed with essential oils such as myrrh and patchouli onto paper or other media. She then uses a metal straw to blow the colours into floral and other shapes.
‘It was an exciting challenge to print and convert this new style of paper. Thanks to our long experience in print production, we have achieved an impressive print result. In fact, it was the natural look and feel of this paper that initially attracted us to it’, said Harry Steiner, production manager at ABC. Indeed, the card producer’s printing skills bring the flowers and colourful designs to life on the grass paper. Each card is also embellished with a touch of gold foil to emphasise the various occasions represented by the cards.

Discover more on www.kapag.com